Powerless still

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Four days post Hurricane Irene, and we are STILL without power.  Worse, the estimated date for us to get power back is LAST in our town, aka Wednesday 9/7.

Ugh.

Though we don’t have damage to our home, so really, I can’t complain.  Much.

On the plus side, my parents were visiting so we played cards every night using the lanterns I bought in that crazy pre-Irene binge shopping spree. I know you laughed at me, but check out how my insanity totally came in handy:

  • To write this post, I am accessing the web using my amazing Verizon iPhone Personal Hotspot (best $20/month spend ever).  

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The Hurricane Irene Shopping Spree

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With Hurricane Irene a’stormin up the east coast, I joined the thousands flocking to the stores this morning to stock up on food.

Actually, I must admit the embarrassing truth: my panic-buying began last night. What set me off was the scary idea of no phone for multiple days (we have cable-phone so if we lose power, we have no landline). So I went battery crazy. The first thing I nabbed was a set of 3 iPhone battery chargers. I had planned to buy one months ago but never got around to it. Of course now instead of just one,

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Mmm Mmm Mustard Roasted Fish

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OK, so I’ll admit that adding a cream sauce to fish is not the most lo-co of plans.  But there I was, under pressure.  It’s tradition that I make a fish dish at our annual family reunion at Cape Cod (look how lo-co I’ve been: the other big family dinners are steak and lobster/ribs!) It’s a diverse crowd, and I needed a new fish dish that all would enjoy.

What inspired me was the not-great weather (clearly it wasn’t cooking lo-co as I went with a cream sauce).  As it was unusually cool, I decided to bake instead of grill the fish.

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Lipitor Scare Tactics

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Have you seen this ad?  Lipitor – the world’s biggest-selling prescription drug (that’s right, not just world’s #1 cholesterol drug – the biggest Rx, period) – is running ads designed to scare people into believing they need Lipitor.  When they don’t.

Or at least they might not.

What they are doing in this ad is brilliant from a marketing perspective (I’ve worked in consumer packaged goods marketing since 1990).  They have absolutely NAILED the common fear among those with high cholesterol: should I treat it with an Rx or not?

And it’s hard to get an answer to that.  

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