Four days post Hurricane Irene, and we are STILL without power. Worse, the estimated date for us to get power back is LAST in our town, aka Wednesday 9/7.
Ugh.
Though we don’t have damage to our home, so really, I can’t complain. Much.
On the plus side, my parents were visiting so we played cards every night using the lanterns I bought in that crazy pre-Irene binge shopping spree. I know you laughed at me, but check out how my insanity totally came in handy:
To write this post, I am accessing the web using my amazing Verizon iPhone Personal Hotspot (best $20/month spend ever).
With Hurricane Irene a’stormin up the east coast, I joined the thousands flocking to the stores this morning to stock up on food.
Actually, I must admit the embarrassing truth: my panic-buying began last night. What set me off was the scary idea of no phone for multiple days (we have cable-phone so if we lose power, we have no landline). So I went battery crazy. The first thing I nabbed was a set of 3 iPhone battery chargers. I had planned to buy one months ago but never got around to it. Of course now instead of just one,
OK, so I’ll admit that adding a cream sauce to fish is not the most lo-co of plans. But there I was, under pressure. It’s tradition that I make a fish dish at our annual family reunion at Cape Cod (look how lo-co I’ve been: the other big family dinners are steak and lobster/ribs!) It’s a diverse crowd, and I needed a new fish dish that all would enjoy.
What inspired me was the not-great weather (clearly it wasn’t cooking lo-co as I went with a cream sauce). As it was unusually cool, I decided to bake instead of grill the fish.
Have you seen this ad? Lipitor – the world’s biggest-selling prescription drug (that’s right, not just world’s #1 cholesterol drug – the biggest Rx, period) – is running ads designed to scare people into believing they need Lipitor. When they don’t.
Or at least they might not.
What they are doing in this ad is brilliant from a marketing perspective (I’ve worked in consumer packaged goods marketing since 1990). They have absolutely NAILED the common fear among those with high cholesterol: should I treat it with an Rx or not?
